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Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is really doing. Do not depend on that fact alone.
Source: Brightlocal
Reviews Published On Twitter Can Improve Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
83% Of All Young Buyers Were Invited To Give A Review Recently
Of those invited, 80% of customers did leave a review. Overall, businesses have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and rating stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
If A Business Handles Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Business
Clients don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
89% Of Buyers Prefer To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile internet browser, customers prefer to read reviews on their mobile phones.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation doesn't affect just the customers. Prospective employees likewise look at scores and read reviews.
Source: Deloitte