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Software Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a huge impact on their decision when consumers have to select a service provider.
Source: DemandGenReport
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
More Than Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Score
This stat is one of lots of that illustrate the significance of online rankings. Now that news of client satisfaction travels this quick, keeping your clients pleased is more important than ever.
57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked only for companies with a best five star ranking.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Staying connected with your consumers creates trust. Even something like reacting to their reviews and comments can make them feel valued.
As you may anticipate, clients who feel this way are happy to spend more money with a company.
Source: Statuslabs
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc