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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be customers are searching for. Almost a third of customers state written reviews are the only function that makes them think the sites' reviews are appropriate and useful.
Source: Fan and Fuel
60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat consumers fairly normally prosper, review sites help make certain of that.
Source: Statuslabs
30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your clients creates trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still require customer reviews. There is no way around it. Clients are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine