83% Of Customers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements select to focus on consumers' suggestions online.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would post a review to notify others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to post a review to assist other people with their decision making process.

Source: Podium

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

82% Of Consumers Go To Review Websites Since They Want To Acquire A Product Or A Service And Wish To Get The Facts About Business Products And Services.

Review sites are places that people go to get the truth about a service, product or business. Users come because they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Practically a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

Over Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is one of lots of that show the significance of online scores. Now that news of customer complete satisfaction travels this quick, keeping your clients pleased is more vital than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with an ideal five star ranking.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

70% Of Customers Choose To Discover A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

Only 6% Of Consumers Don't Trust Client Reviews At All

According to customer review statistics, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz