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The Typical Review Length Has Become 65% Much Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
74 Percent Of Regional Businesses Have At Least 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online ratings stats, we learnt that a business requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
72 Percent Of Clients Won't Take Action Unless They Read Some Reviews
Irrespective of how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or a legal representative.
Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
89% Of Individuals Choose To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile web browser, individuals choose to read reviews on their mobile phones.
Source: Statista
95% Of Unhappy Consumers Will Return To A Company If A Company Deals With Issues Rapidly And Efficiently
Clients don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
The Majority Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Single Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone