Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now know why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

89% Of Buyers Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, people young and old choose to read reviews on their cell phones.

Source: Statista

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation does not affect just the consumers. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte

77% Of Clients Would Likely Submit A Review If They Were Asked

More than a 35% would do it to advise others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to client review stats, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the large majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young Consumers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did post a review. Overall, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent increase.

Source: RevLocal