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91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews generally carry the same weight as suggestions from friends and family.
Source: Brightlocal
89% Of Customers Prefer To Read Reviews On Their Cell Phones
Be it via an app or a mobile web browser, people prefer to read reviews on their cell phones.
Source: Statista
Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to pay attention to clients' suggestions online.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
70% Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
83% Of All Younger Consumers Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
Over Half Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
74% Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is really doing. Don't depend on that fact alone.
Source: Brightlocal
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Usually, 142 million customers visit Yelp every month. This is as great a time as any if you have not declared your free Yelp business page.
Source: RevLocal
15% Of Customers Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of potential clients will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use An Organisation
This stat is among lots of that highlight the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more important than ever.
57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for businesses with a perfect five star score.
Source: Brightlocal