Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp every month. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your customers creates trust. Even something easy like responding to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Practically a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

67% Of Customers Claim Reviews Are A "Very Important" Factor When Picking A Service Provider

When clients have to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc