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Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
70% Of Customers Choose To Discover A Business By Means Of Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
American Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Google Represents 57.5% Of All Reviews Around The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management statistics suggest a company's reputation doesn't impact just the customers. Potential employees likewise take a look at ratings and read reviews.
Source: Deloitte
15 Percent Of People Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of possible consumers will not even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs