Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Since the vast majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Consumers Could Spend 31% More With A Business That Has Great Reviews

Take note of this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews remain without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

The Typical Review Length Has Become 65% Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

Just 6% Of Consumers Don't Rely On Client Reviews At All

According to client review statistics, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews first.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation doesn't affect simply the clients. Prospective employees likewise look at scores and read reviews.

Source: Deloitte

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.

Source: Review Trackers