Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a physician.

Young people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get an idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Clients Want To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile web browser, folks prefer to read reviews on their smart phones.

Source: Statista

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still require client reviews. There is no other way around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

More Than Half Of Customers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

83% Of All Younger Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista