73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential clients are searching for. Nearly a third of consumers state written reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

82 Percent Of Consumers Go To Review Websites Due To The Fact That They Wish To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Products And Services.

Users come since they have actually currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

The Typical Review Length Has Become 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online scores statistics, we found out that a company requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers

89% Of Shoppers Like To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, everyday people choose to read reviews on their mobile devices.

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a doctor.

Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Majority Of Customers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the importance of online scores. Now that news of client complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for services with a best five star score.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews remain without a reply. That's too bad, since those companies are losing clients that way.

Source: Review Trackers