Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of All Young Customers Were Asked To Give A Review Recently

Of those asked, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews normally bring the same weight as guidance from loved ones.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really make use of them.

Although we now know why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

95% Of Dissatisfied Customers Will Go Back To A Business If A Company Manages To Fix Problems Quickly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Due To The Fact That They Want To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Websites.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Over Half Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

74% Of Regional Companies Have At Least One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'really often'.

Source: Trust You

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal