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People Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying choices are made quickly.
Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
83% Of All Young Clients Were Invited To Give A Review Recently
Of those invited, 80% of clients did submit a review. In general, businesses have actually asked 66% of all clients to submit a review on their business.
Source: Brightlocal
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, concur that it increases their buying confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Google Accounts For 57.5% Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
One-half Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an indisputable influence on customers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
If They Were Asked, 77% Of Consumers Would Post A Review
More than a 35% would do it to notify others about their client encounter and 24% would likely direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their decision making process.
Source: Podium
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of businesses have outstanding and good scores. Only 5% of companies have a score below three stars.
Source: Brightlocal
Over Half Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista