Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing preferences.

According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business.

Source: RevLocal

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Considering that the huge majority of consumers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

82 Percent Of Consumers Visit Review Websites Because They Wish To Purchase A Service Or A Product And Want To Get The Facts About Business Product Or Services.

Users come because they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

89% Of Consumers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, individuals choose to read reviews on their mobile phones.

Source: Statista

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really use them.

Although we now understand why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal