53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the vast bulk of customers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Become 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two-thirds of businesses have great and exceptional ratings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are searching for. Practically a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation does not impact just the clients. Potential team members likewise take a look at ratings and take a look at reviews.

Source: Deloitte

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

If A Business Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Business

Consumers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

72% Of Consumers Won't Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your consumers builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista