Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Consumers Review A Businesses Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads select to pay attention to customers' recommendations online.

Source: Statuslabs

Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Posted On Twitter Can Grow Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have exceptional and awesome scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to customer review stats, a massive 19 percent of consumers constantly rely on online reviews and never a purchase without checking out reviews first.

Source: Statista

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users explain your service or product, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Keeping in touch with your clients creates trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly usually flourish, review websites help ensure of that.

Source: Statuslabs