88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Consumers Might Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your services or product, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews typically bring the exact same weight as advice from friends and family.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Staying connected with your consumers establishes trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp on a monthly basis. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

More Than Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

US Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

89% Of Consumers Review A Companies Reactions To Reviews

Not only do most customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal