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American Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online ratings stats, we discovered that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
77% Of Users Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Ads
Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 6% Of Consumers Do Not Rely On Client Reviews At All
According to customer review statistics, a whopping 19% of customers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
89% Of Consumers Browse A Companies Responses To Reviews
Not only do most customers check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually bring the very same weight as guidance from loved ones.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
Over Half Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a website can only go so far.
Source: Review Trackers
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers