52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the vast majority of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that highlight the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with a best five star ranking.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

74% Of Regional Companies Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online rankings data, we found out that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Company

Customers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

70% Of Consumers Choose To Learn About A Business Via Reviews And Posts, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

American Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.

Source: Statista

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone