30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

89% Of Customers Prefer To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile internet browser, people young and old prefer to read reviews on their cell phones.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as recommendations from friends and family.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Because They Desire To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now know why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads choose to take note of customers' suggestions online.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and score data reveal people value the opinion of peers more than any other material.

Source: Collective Bias