83% Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of customers' suggestions online.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a site can just presume when it comes to trust.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a doctor or an attorney.

Young people (age 18-35) are even more likely to work with an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

USA Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

Consumers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact make use of them.

Although we now know why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are looking for. Nearly a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

82 Percent Of Customers Go To Review Sites Because They Want To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Users come since they have actually currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal