90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Increase Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings stats, we discovered that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Consumers Like To Read Reviews On Their Smartphones

Be it via an app or a mobile internet browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

Many Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Since the large majority of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Would Most Likely Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their client experience and 24% would rather direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Nearly a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

95% Of Unsatisfied Clients Will Go Back To A Business If A Company Takes Care Of Issues Rapidly And Efficiently

Consumers do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal