63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Normally, 142 million customers visit Yelp monthly. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online ratings stats, we found out that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers honorably typically flourish, review sites help make sure of that.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

USA Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA customers.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

The Majority Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Communicating with your customers builds their trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our buying preferences.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal