Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the huge bulk of customers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

US Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA clients.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When consumers need to select a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now understand why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista