52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even consider working with a company they can't find opinions about.

Source: Statuslabs

US Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA consumers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

82% Of Customers Visit Review Sites Because They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Services And Products.

Review websites are locations that customers go to get the truth about a product, service or business . Because they have actually already formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as guidance from family and friends.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly select a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs