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67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
When customers have to choose a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
The Average Review Length Has Actually Become 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Given that the vast majority of consumers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
89% Of Buyers Like To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile internet browser, people prefer to read reviews on their mobile devices.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
Google Represents 57.5 Percent Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star score is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
72% Of Clients Won't Take Action Before They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.
Source: RevLocal
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings data, we learnt that a company needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a website can just presume when it pertains to trust.
Source: Review Trackers