61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two-thirds of businesses have good and exceptional rankings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

89% Of Consumers Browse A Companies Feedback To Reviews

Not only do many customers check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews stay without a reaction. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Shoppers Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile internet browser, people choose to read reviews on their mobile phones.

Source: Statista