73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Nearly a third of customers state written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and outstanding scores. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your product or service, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need customer reviews. There is no other way around it. Consumers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers fairly normally succeed, review sites help make certain of that.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers