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Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made rapidly.
Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
77% Of Clients Would Definitely Post A Review If They Were Asked
More than a 35% would submit a review to inform others about their client encounter and 24% would rather direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat clients well normally prosper, review websites help make certain of that.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
Clients Could Invest 31% More With A Business That Has Fantastic Reviews
Pay attention to this fact. The better other users describe your service or product, the more money you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people understand the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very often'.
Source: Trust You
86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Clients Read A Companies Responses To Reviews
Not only do many consumers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista