More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the potential customers are trying to find. Almost a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Sites.

Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

83% Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review

More than a 35% would post a review to advise others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their choice making process.

Source: Podium

Only 6% Of Customers Don't Rely On Client Reviews At All

According to customer review statistics, a massive 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista