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Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other people, you quickly pick one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose an attorney or a doctor.
Young people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
89% Of Consumers Review A Businesses Responses To Reviews
Not only do most consumers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably typically prosper, review sites help make sure of that.
Source: Statuslabs
If They Were Asked, 77% Of Clients Would Probably Give A Review
More than a 35% would leave a review to educate others about their consumer experience and 24% would probably direct their review to the company itself.
Over a 26% would want to post a review to help other individuals with their choice making process.
Source: Podium
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats reveal the basic appeal of a website can just presume when it comes to trust.
Source: Review Trackers
95% Of Unhappy Clients Will Go Back To A Company If A Company Manages To Resolve Issues Rapidly And Efficiently
Customers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 businesses have outstanding and great ratings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as suggestions from family and friends.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
86 Percent Of Customers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.
Source: Brightlocal