Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually use them.

Although we now know why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

USA Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

83% Of All Young Consumers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the vast majority of consumers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When clients have to pick a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

72% Of Clients Won't Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat customers well typically succeed, review websites help ensure of that.

Source: Statuslabs