Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Since the large bulk of customers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review stats, a tremendous 19% of consumers always trust online reviews and never ever a purchase without checking out reviews first.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

Over Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

82 Percent Of Consumers Visit Review Sites Because They Wish To Acquire A Product Or A Service And Want To Get The Facts About Business Product Or Services.

Review sites are locations that people go to get the facts about a business, service or product . Since they have actually currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly select a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Many Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are much more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters