73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential customers are looking for. Almost a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers well typically flourish, review sites help make certain of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

89% Of Buyers Choose To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as suggestions from loved ones.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business.

Source: RevLocal

70 Percent Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the importance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more important than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for services with a perfect five star rating.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have good and outstanding ratings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo