88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation does not affect just the customers. Potential employees also take a look at scores and take a look at reviews.

Source: Deloitte

Reviews Published On Twitter Can Help Increase Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

70 Percent Of Customers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

82% Of Customers Go To Review Sites Because They Wish To Buy An Item Or A Service And Wish To Get The Truth About Business Product Or Services.

Users come because they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98% Of Yelp's Browsers Bought From A Business They Found On The Website

Typically, 142 million customers check out Yelp monthly. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista