Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.

Source: RevLocal

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now understand why consumer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

Majority Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the value of online ratings. Now that news of client fulfillment travels this fast, keeping your customers pleased is more vital than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star ranking.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a medical professional or a lawyer.

Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

15 Percent Of Customers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective consumers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Many Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating actually helps your overall score.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center