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83% Of Clients Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take notice of consumers' suggestions online.
Source: Statuslabs
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically 2 out of 3 companies have exceptional and good scores. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as recommendations from loved ones.
Source: Brightlocal
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase possibility for an item with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social reviews data, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats show the basic appeal of a site can just go so far when it comes to trust.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Reviews Shared On Twitter Can Grow Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone