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77% Of Consumers Would Definitely Give A Review If They Were Asked
More than a 35% would post a review to advise others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to assist other individuals with their decision making process.
Source: Podium
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall 2 out of 3 companies have great and exceptional ratings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying choices are made quickly.
Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a third of consumers state written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated material has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly choose one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.
Although we now know why customer reviews are so effective, many businesses obviously don't.
Source: LsaInsider