49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Almost a third of customers state written reviews are the only function that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general popularity of a website can only presume when it concerns trust.

Source: Review Trackers

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still require customer reviews. There is no way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as recommendations from family and friends.

Source: Brightlocal

More Than Half Of Clients Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

If They Were Asked, 77% Of Customers Would Certainly Post A Review

More than a 35% would do it to educate others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of numerous that illustrate the value of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more important than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for services with a perfect five star score.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the massive effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers need to choose a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal