70 Percent Of Customers Choose To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a medical professional.

Young people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Reviews Published On Twitter Can Improve Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to client review data, a whopping 19 percent of consumers always trust online reviews and never a buy without checking out reviews first.

Source: Statista

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

95% Of Dissatisfied Customers Will Return To A Company If A Company Deals With Problems Quickly And Efficiently

Consumers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have excellent and great ratings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers