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83 Percent Of Consumers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take notice of clients' suggestions online.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews go on without a response. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Software Application Reviews Influence Over 98% Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat customers well normally succeed, review websites help make certain of that.
Source: Statuslabs
83% Of All Young Customers Were Asked To Leave A Review Recently
Of those invited, 80% of customers did post a review. In general, businesses have asked 66% of all customers to give a review on their business.
Source: Brightlocal