The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the large bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 businesses have good and awesome scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

82 Percent Of Consumers Check Out Review Websites Due To The Fact That They Want To Buy A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Users come since they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

Consumers Could Invest 31% More With A Business That Has Excellent Reviews

Focus on this fact. The better other users explain your product and services, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

The Typical Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as recommendations from loved ones.

Source: Brightlocal