Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall score.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

US Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.

Source: Statista

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Google Represents 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and great ratings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

If A Company Takes Care Of Issues Rapidly And Effectively, 95% Of Disappointed Clients Will Go Back To A Business

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone