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91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews generally bring the exact same weight as guidance from friends and family.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Since the vast majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is really doing. Do not depend on that fact alone.
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Overall two-thirds of businesses have exceptional and good scores. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
83% Of Customers Do Not Trust Advertising
The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to pay attention to customers' recommendations online.
Source: Statuslabs
73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the potential clients are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Since They Want To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.
Users come because they have actually currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista