89% Of Buyers Choose To Read Reviews On Their Smart Devices

Be it through an app or a mobile internet browser, customers choose to read reviews on their phones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a website can just go so far.

Source: Review Trackers

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably usually prosper, review websites help make certain of that.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a medical professional or a legal representative.

Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Because the large bulk of consumers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score actually helps your overall rating.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Usually, 142 million consumers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

If A Business Deals With Issues Quickly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Over Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista