Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

USA Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to focus on consumers' suggestions online.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase probability for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Only 6% Of Consumers Don't Trust Client Reviews At All

According to customer review statistics, a whopping 19% of customers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a clear view of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

If A Company Deals With Issues Rapidly And Effectively, 95% Of Disappointed Consumers Will Return To A Company

Customers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers have to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Posts, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo