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53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
89% Of Consumers Read A Businesses Replies To Reviews
Not only do most consumers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
83% Of Customers Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to pay attention to customers' recommendations online.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Typically two-thirds of businesses have excellent and outstanding rankings. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Rating
This stat is one of numerous that illustrate the significance of online scores. Now that news of client fulfillment travels this fast, keeping your customers happy is more vital than ever.
57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11 percent looked just for services with a best five star rating.
Source: Brightlocal
70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is really doing. Do not depend on that figure alone.
Source: Brightlocal
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews usually carry the exact same weight as suggestions from friends and family.
Source: Brightlocal
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when consumers have to pick a service provider.
Source: DemandGenReport
82% Of Customers Go To Review Sites Because They Wish To Buy A Service Or An Item And Want To Get The Facts About The Businesses Product Or Services.
Review sites are places that people go to get the truth about a service, item or business. Users come because they have actually already formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra