89% Of Clients Read A Companies Feedback To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

70 Percent Of Customers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the huge bulk of customers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Staying connected with your customers establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation doesn't impact simply the customers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would do it to notify others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Just 6% Of Consumers Don't Trust Client Reviews At All

According to consumer review statistics, a massive 19% of consumers constantly trust online reviews and never ever a buy without checking out reviews first.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra