Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require customer reviews. There's no other way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements pick to take notice of customers' recommendations online.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Buyers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, clients prefer to read reviews on their mobile devices.

Source: Statista

Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to client review data, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Published On Twitter Can Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

74% Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall score.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal